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Downtown Lebanon’s Growth and Success Highlighted at City Council Meeting
Lebanon’s downtown district continues to see significant growth in economic impact, visitors, and revitalization efforts, according to a presentation given by Downtown Lebanon Executive Director Sarah Angst at the January 27th City Council meeting.
One of the most notable highlights was the increase in taxable downtown sales, which have doubled since the hiring of a full-time downtown director in 2019. Sales have grown from $5 million in 2019 to $10 million in 2023, with another increase expected in 2024. The strong economic momentum is supported by new businesses, increased visitors, and continued investment in the historic district.
In 2024, Downtown Lebanon expanded its footprint, adding two new areas—one along Madison Avenue near the Masonic Lodge and Shrine Club and another encompassing the Farmer’s Market and surrounding businesses. Angst also noted that discussions are underway for a potential future expansion that could include the Laclede County Courthouse campus.
The 229 Project, a downtown initiative designed to attract small businesses, generated significant interest, with more than 60 applications from businesses eager to establish a presence in Lebanon’s historic commercial district. The success of the project has gained statewide attention, and Missouri Main Street has invited the building’s owners to present at its upcoming state conference.
Downtown Lebanon’s revitalization efforts also included infrastructure improvements, such as the implementation of a council-approved street closure process and increased signage to improve communication and safety. Additionally, the downtown facade improvement grant program awarded eight grants in 2024, totaling $23,000 and leveraging over $143,000 in private investment.
Visitor engagement in downtown Lebanon has continued to rise. In 2024, the district welcomed 667,000 visitors, an increase from 641,000 in 2022. Events played a significant role in this growth, with record-breaking attendance at First Friday events, the Cackle Hatchery Festival, and Christmas on Commercial, which saw a 23% increase in attendance.
Downtown Lebanon’s digital presence has also expanded, with its social media content reaching 1.6 million views and attracting 3,500 new followers in 2024. The district received additional visibility through traditional media and tourism department marketing, further establishing it as a regional destination.
Looking ahead to 2025, Downtown Lebanon plans to build on its momentum by expanding First Friday events, continuing its summer concert series, and collaborating with local organizations to bring new experiences to the district. The Madison Avenue urban park is currently under construction, adding another element to downtown’s growing appeal. Angst also announced that National Main Street will be visiting Lebanon on February 24 for an on-site assessment, with city leaders invited to participate in the discussions.
Angst closed her presentation by expressing gratitude for the city’s continued support. “What we’re doing downtown is working,” she said. “We look forward to another year of growth, collaboration, and creating a downtown that our community is proud of.”
