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Hooked on Lebanon Brings Thousands to Downtown for Opening of Trout Season
Downtown Lebanon reeled in big crowds with its newest event, Hooked on Lebanon, a two-day celebration held February 28 and March 1 to mark the opening of trout season at Bennett Spring State Park. The event, which welcomed 6,000 visitors to downtown over the weekend, featured a mix of outdoor recreation, local culture, and community partnerships, making it an exciting new tradition for Lebanon.
“We knew that opening weekend at Bennett Spring brought thousands of people to our area, but we wanted to find a way to connect that energy to downtown Lebanon,” said Sarah Angst, Executive Director of Downtown Lebanon. “Seeing downtown buzzing with activity, first-time visitors, and locals enjoying the event was incredible. It really showed what our community can do when we come together.”
A Boost for Downtown Businesses
The influx of visitors was a welcome boost for downtown businesses, many of which saw record sales throughout the weekend. Boat Town Brewing was packed Friday night for Kiwanis’ Singo, and Saturday brought steady foot traffic all day.
“The response from businesses was overwhelmingly positive,” Angst said. “People weren’t just passing through—they were staying, shopping, eating, and experiencing what downtown has to offer.”
A Community-Wide Effort
The success of Hooked on Lebanon was due in large part to strong community involvement. The event featured booths and interactive displays from Bennett Spring State Park, Missouri Department of Conservation, Project Healing Waters, The Mayfly Project, Reading’s Fly Shop, and White River Marine, along with fun photo booths to capture the excitement.
One of the biggest highlights was the bourbon tasting experience, where Independent Stave Company‘s Missouri Cooperage showcased Lebanon’s long history in the industry. A master cooper demonstrated the craft of barrel-making, while bourbon experts shared insights into whiskey production.
Beyond fishing, the event embraced arts, culture, and local history. Local author Laura Valenti attended a book signing at The Book Burrow, and Slate + Glass partnered with Café Jude’s and National TV to create a virtual art gallery experience. The Lebanon Police Department brought out Truman the Trout, a fan-favorite mascot, to take photos with families on Saturday. Meanwhile, Cecil “Woody” Woodman spent both days at Mel’s on Madison, demonstrating the intricate craft of fly-tying.
“The level of engagement from businesses, organizations, and even local law enforcement was amazing,” Angst said. “This event wasn’t just about celebrating trout season—it was about celebrating Lebanon.”
Looking Ahead: Bigger and Better in 2026
With the success of its first year, Hooked on Lebanon is set to return in 2026 with expanded activities, more community partners, and even more ‘fishy’ fun in downtown.
“This was just the beginning,” Angst said. “Next year, we want to build on this momentum, bring in even more organizations, and continue to make downtown a must-visit destination for opening day of trout season.”
